Journal

Aethos challenges the conventions of luxury hospitality in ‘The Rules Are Different Here’ brand campaign
Shot by Cameron Hammond at Aethos Mallorca, featuring Stella Maxwell, Bruna Lirio and Aleksa Gavrilovic, the cinematic campaign explores a more playful and less conventional approach to luxury hospitality.

Easter at Aethos, living la Dolce Vita
How about basking in the island sun of Sardinia, diving into Milan’s vibrant city life, or immersing yourself in the rustic charm of Umbria? Whether you’re craving adventure, relaxation, or a little bit of both, Aethos has the perfect spot for your Easter getaway.

Aethos Hotels take a leap forward in sustainability and excellence with the Food Made Good Certification
We are glad to announce we received the highly coveted Food Made Good certification—making Aethos the first hotel in both Italy and Sardinia to achieve this prestigious recognition in the sustainability field.
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RESERVAE: bridging cultures through surf and journaling
Ericeira, a picturesque fishing village nestled along the Portuguese coast, has long been a haven for surfers and travelers seeking the perfect wave. But beyond the sun-kissed beaches and crashing waves lies a rich tapestry of local culture waiting to be explored.

2025 will be a year under the sign of nourishment
In a world where mindful living meets culinary artistry, 2025 promises a new era of food and wellness. From holistic dining experiences to transformative wellness rituals, the year ahead promises innovations that nourish both body and soul.

Summer in East London: Festivals, Concerts & Long Evenings
There are certain times of year when East London feels especially vibrant, and summer is undoubtedly one of them.
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Discover La Tchavana: a dream alpage at 2000m in the Ayas Valley
Nestled at 2000 meters above sea level in the enchanting Ayas Valley, La Tchavana is a hidden gem that locals cherish, and visitors fall in love with.
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Meet and move
How running and walking clubs are setting the pace as the hottest trend in wellness
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Restaurants that do more than one thing
From gardens to galleries, ceramics studios to listening nights, we take a look at the restaurants that are redefining the meaning of cultural immersion when it comes to eating out.

Aethos challenges the conventions of luxury hospitality in ‘The Rules Are Different Here’ brand campaign
Shot by Cameron Hammond at Aethos Mallorca, featuring Stella Maxwell, Bruna Lirio and Aleksa Gavrilovic, the cinematic campaign explores a more playful and less conventional approach to luxury hospitality.
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24 Hours in Milan for design lovers
Whether a palazzo-party-hopping week at Salone in April or a style-seeking weekend at any time of year, here are the addresses-to-know to tap into the city’s cutting-edge creativity.
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Softer-season Mallorca: beyond the beaches
Culture, cuisine and cinematic scenery. Discover the off-season magic of Mallorca.

Aethos strengthens leadership team with key appointments across membership and finance
Aethos, Europe's fastest-growing lifestyle hospitality brand, has appointed Eleni Koussoroplis as Group Director of Membership and Andrew Insch as Chief Financial Officer.
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5 reasons to travel this spring
From the newest cultural openings to centuries-old folk festivals – here are the happenings to plan a trip around this season across Aethos’ destinations.
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Two cities. Two new ways to belong.
Lisbon and Palma introduce Aethos’ first standalone, members-only destinations: spaces created not for overnight stays, but for the rhythm of everyday life — the quick coffee, the focused hour, the unhurried drink at the end of it all.

Aethos Milan: Back & Better
Aethos Milan returns after a full renovation, blending a renewed design direction with a deeper focus on membership and community.
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A new mark of distinction
Aethos and the Michelin Key: what meaningful hospitality looks like

The ski season, reimagined at Aethos Monterosa
Winter at Aethos Monterosa is where the Alps set the rhythm, and you follow with intention.

Aethos appoints Katherine Godsmark as Group Director of People & Culture
Aethos, Europe’s fastest-growing lifestyle hospitality brand, is proud to announce the appointment of Katherine Godsmark as Group Director of People & Culture.

The Art of wintering: reconnection as the new form of luxury
In the heart of Shoreditch, Aethos London redefines what a members’ club can be. A space for the curious, the creative, and the kind.

Aethos London: where connections come first – in conversation with Community Manager, Jodie Speight
In the heart of Shoreditch, Aethos London redefines what a members’ club can be. A space for the curious, the creative, and the kind.
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