Journal
Aethos challenges the conventions of luxury hospitality in ‘The Rules Are Different Here’ brand campaign
Shot by Cameron Hammond at Aethos Mallorca, featuring Stella Maxwell, Bruna Lirio and Aleksa Gavrilovic, the cinematic campaign explores a more playful and less conventional approach to luxury hospitality.
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RESERVAE: Bridging Cultures Through Surf and Journaling
Ericeira, a picturesque fishing village nestled along the Portuguese coast, has long been a haven for surfers and travelers seeking the perfect wave. But beyond the sun-kissed beaches and crashing waves lies a rich tapestry of local culture waiting to be explored.
2025 Will be a Year Under the Sign of Nourishment
In a world where mindful living meets culinary artistry, 2025 promises a new era of food and wellness. From holistic dining experiences to transformative wellness rituals, the year ahead promises innovations that nourish both body and soul.
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Aethos challenges the conventions of luxury hospitality in ‘The Rules Are Different Here’ brand campaign
Shot by Cameron Hammond at Aethos Mallorca, featuring Stella Maxwell, Bruna Lirio and Aleksa Gavrilovic, the cinematic campaign explores a more playful and less conventional approach to luxury hospitality.
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24 Hours in Milan for Design Lovers
Whether a palazzo-party-hopping week at Salone in April or a style-seeking weekend at any time of year, here are the addresses-to-know to tap into the city’s cutting-edge creativity.
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Softer-Season Mallorca: Beyond The Beaches
Culture, cuisine and cinematic scenery. Discover the off-season magic of Mallorca.
Aethos Strengthens Leadership Team with Key Appointments Across Membership and Finance
Aethos, Europe's fastest-growing lifestyle hospitality brand, has appointed Eleni Koussoroplis as Group Director of Membership and Andrew Insch as Chief Financial Officer.
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5 reasons to travel this spring
From the newest cultural openings to centuries-old folk festivals – here are the happenings to plan a trip around this season across Aethos’ destinations.
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Two cities. Two new ways to belong.
Lisbon and Palma introduce Aethos’ first standalone, members-only destinations: spaces created not for overnight stays, but for the rhythm of everyday life — the quick coffee, the focused hour, the unhurried drink at the end of it all.
Aethos Milan: Back & Better
Aethos Milan returns after a full renovation, blending a renewed design direction with a deeper focus on membership and community.
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A new mark of distinction
Aethos and the Michelin Key: what meaningful hospitality looks like
The ski season, reimagined at Aethos Monterosa
Winter at Aethos Monterosa is where the Alps set the rhythm, and you follow with intention.
Aethos Appoints Katherine Godsmark as Group Director of People & Culture
Aethos, Europe’s fastest-growing lifestyle hospitality brand, is proud to announce the appointment of Katherine Godsmark as Group Director of People & Culture.
The Art of Wintering: reconnection as the new form of luxury
In the heart of Shoreditch, Aethos London redefines what a members’ club can be. A space for the curious, the creative, and the kind.
Aethos London: where connections come first – in conversation with Community Manager, Jodie Speight
In the heart of Shoreditch, Aethos London redefines what a members’ club can be. A space for the curious, the creative, and the kind.
Sleight the festive season, the Aethos way
From alpine adventures to Mediterranean escapes, celebrate the holidays the Aethos way — surrounded by nature, design, and a sense of belonging.
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Three Easy Escapes from London
Weekend and day-trip ideas from Aethos London Shoreditch
Autumn Breaks in Saragano and Mallorca
Autumn is the perfect time to travel: the crowds are gone, landscapes glow with golden tones, and local traditions take centre stage. Whether you are drawn to the green hills of Umbria or the Mediterranean light of Mallorca, both Saragano and Mallorca offer escapes that are as restorative as they are inspiring.
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Monterosa got wings
High in the Italian Alps, where forests stretch towards jagged peaks and the air carries the crisp scent of pine, Aethos Monterosa is entering a new season of its story.
