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Aethos hotels are a library of destinations that celebrate the curiosities of culture.
What is Aethos?
Aethos is the spirit that connects our community — a shared instinct for exploration and discovery, carried between the people who travel with us, the spaces we build, and the places we operate in. It's what turns a collection of properties into a global family, and a stay into something that stays with you.
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What do we stand for?
Aethos stands for freedom from the stresses and anxieties of modern life. Providing places for people to find their own sanctuary.
Champions of self-betterment and wellbeing, we explore the connection between people and environment to promote personal growth.
Destinations
Our ETHOS
It’s a collective spirit of adventure, a community-focused sanctuary that allows everyone to rediscover their connection to their body, soul, and spirit.
We are a community of conscious explorers who seek authentic travel experiences and a healthy, positive lifestyle that is mindful of our surroundings.
Our Values
BODY
Our body is our temple, and at Aethos, we’ll help you stay healthy, build strength, and foster resilience. Physical fitness and mental wellness go hand in hand, and our balanced approach nurtures well-being from the inside out.
CONSCIOUSNESS
True happiness runs deeper than our conscious awareness of the moment. At Aethos, we offer the tools to break free from the constant 'always-on' state, allowing you to dive deeper and unlock the power of your subconscious mind.
EMOTIONS
The Aethos method helps you open your mind and heart to uncover emotions essential for recovery. Through physical activities and mindfulness, you'll experience a new sense of awe, appreciation, and vulnerability, fostering balance in your emotional well-being.
Our Values
Our Team
Aethos was founded by entrepreneurs Benjamin Habbel and Jeff Coe. Together with a diverse team of operators, designers, architects, chefs, hotel veterans, and technologists, they created a brand committed to challenging the status quo of hospitality. With a shared vision, they work tirelessly to craft an experience they’re proud of—one their friends and family will love.
Our Executives
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Lily Wecker
Shapes the long-term vision and creative direction of Aethos, guiding the brand’s evolution and ensuring a consistent experience across all destinations.
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Andrew Insch
Oversees financial strategy and performance, building the infrastructure to support Aethos’ growth while ensuring discipline, governance and long-term value creation.
David Salomon
Leads the launch and transition of Aethos properties, ensuring each opening aligns with the brand’s operational, design, and cultural standards.
Melanie Weiler
Drives revenue strategy and business development, optimising performance across all properties.
Katherine Godsmark
Leads people strategy across the organisation, focusing on talent development, leadership growth, and a strong, values-driven culture.
Eleni Koussoroplis
Leads the development of Aethos’ membership programme, shaping its positioning, offering and community to create meaningful, connected environments across the brand.