26 November 2025

Aethos Appoints Katherine Godsmark as Group Director of People & Culture

Brand
News
Brand
News

Zug, November 26, 2025 – Aethos, Europe’s fastest-growing lifestyle hospitality brand, is proud to announce the appointment of Katherine Godsmark as Group Director of People & Culture. Godsmark joins the company at a pivotal moment of expansion, following the successful opening of Aethos London Shoreditch, and will lead the brand’s global people strategy as it continues its international growth.

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“Katherine’s vision for people and culture aligns seamlessly with where Aethos is heading,” said Lily Wecker, CEO of Aethos. “She brings a powerful blend of strategic insight and heart, and I’m excited to see the impact she’ll have as we continue scaling globally. Her leadership will elevate how our teams grow, connect, and create the memorable experiences that define who we are.” 

In her new position, Godsmark will lead the evolution of Aethos’ global people strategy — shaping a unified culture across all destinations and teams. Her remit includes strengthening leadership development, elevating employee experience, and embedding values-driven practices that support Aethos’ next chapter of growth.

With more than 15 years of global HR leadership experience, Godsmark specialises in culture design, people transformation, and leadership development. Most recently serving as Global Head of People at The Gap Partnership. She previously held senior roles at Kerzner and Universal.

Aethos currently operates destinations and member clubs in London, Lisbon, Ericeira, Mallorca, Milan, Monterosa, Saragano, Sardinia, and Corsica, with additional properties in development.

About Katherine Godsmark

Katherine Godsmark holds a CMI Level 7 Diploma in Strategic Management and Leadership from the School of Business London and a BA in International Politics from the University of Leeds. Her career spans global consultancy, luxury hospitality, and high-growth environments, with notable roles at The Gap Partnership, Moving Ahead, Kerzner, and Universal.

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