13 November 2025

Aethos London: where connections come first – in conversation with Community Manager, Jodie Speight

Members Club
Brand
Members Club
Brand

In a city that never stops reinventing itself, Aethos London, freshly opened in Shoreditch, is flipping the narrative of memberships and clubs — less velvet rope, more open table. For Community Manager Jodie Speight, the project is about building something with soul, not status.

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“We have a rare opportunity to build something truly unique and original from the ground up,” Jodie says. “Aethos London isn’t about exclusivity — it’s about authenticity. We’re creating a space where real human connection comes first, offering something refreshingly different in the city. Our tagline, We do things differently here, captures that spirit perfectly.”

The word connection runs through every part of the brand, and in London, that’s no small feat. “London thrives on diversity — a true melting pot of cultures, ideas and energy. At Aethos London, we connect curious, open-minded people through shared experiences. Whether it’s an intimate dinner, an inspiring event, or a conversation that sparks something new, we create moments that take members beyond their normal algorithm and cultivate a real, vibrant community.”

That balance between the city’s relentless pace and the club’s slower rhythm is deliberate. “The club is designed as a calm, grounding space — a home away from home,” Jodie explains. “Alongside our fitness and wellness floor, we offer weekly mindful movement sessions, intimate events, and inspiring talks. These are moments to pause, reflect, and recharge — together.”

And who will you find inside? Not the usual crowd. “We imagine curious, creative people seeking something deeper ,” she says. “They come from all kinds of industries and backgrounds, united by their openness and love of meaningful connection. They value authenticity, good conversation, and shared experiences — or as one member described it, it’s about finding their people and becoming part of something bigger.”

At Aethos, the experience begins — naturally — around the table. “Food and drink are central to the Aethos experience,” Jodie says. “Our approach celebrates quality, seasonality and simplicity, reflecting London’s global influences while staying deeply local. Whether it’s a shared table dinner, a coffee catch-up, or a late-night cocktail, these moments bring members together in ways that feel natural and memorable — catalysts for conversation, creativity and community.”

With properties across Europe, Aethos could easily have followed a formula. But London demanded something different. “The city has incredible cultural depth and a truly global outlook, so we wanted to create a space that feels distinctly of the city,” she notes. “It’s sophisticated yet soulful, fast-moving yet thoughtful, with an authentically East London feel while drawing on inspiration from around the world. Rather than replicating what worked elsewhere, we listened to the city and responded in a way that reflects the spirit of our members.

Looking ahead, the vision is anything but static. “Beyond opening night, we see Aethos London becoming a real cultural hub — a place where ideas spark, collaborations take shape, and meaningful connections are born. My hope is that, in the years to come, someone will say they met a person at Aethos — and that connection truly changed their life.”

Aethos London isn’t just another address on the map. It’s a reminder that, in a city built on speed, there’s still space for deep connections.

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