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27 April 2026

Aethos challenges the conventions of luxury hospitality in ‘The Rules Are Different Here’ brand campaign

Shot by Cameron Hammond at Aethos Mallorca, featuring Stella Maxwell, Bruna Lirio and Aleksa Gavrilovic, the cinematic campaign explores a more playful and less conventional approach to luxury hospitality.

20 April 2026

24 Hours in Milan for Design Lovers

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16 April 2026

London Made Me

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9 April 2026

Softer-Season Mallorca: Beyond The Beaches

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7 April 2026

Aethos Strengthens Leadership Team with Key Appointments Across Membership and Finance

Aethos, Europe's fastest-growing lifestyle hospitality brand, has appointed Eleni Koussoroplis as Group Director of Membership and Andrew Insch as Chief Financial Officer.

3 April 2026

5 reasons to travel this spring

From the newest cultural openings to centuries-old folk festivals – here are the happenings to plan a trip around this season across Aethos’ destinations.

30 March 2026

Two cities. Two new ways to belong.

Lisbon and Palma introduce Aethos’ first standalone, members-only destinations: spaces created not for overnight stays, but for the rhythm of everyday life — the quick coffee, the focused hour, the unhurried drink at the end of it all.

19 March 2026

Aethos Milan: Back & Better

Aethos Milan returns after a full renovation, blending a renewed design direction with a deeper focus on membership and community.

15 February 2026

A new mark of distinction

Aethos and the Michelin Key: what meaningful hospitality looks like

1 December 2025

The ski season, reimagined at Aethos Monterosa

Winter at Aethos Monterosa is where the Alps set the rhythm, and you follow with intention.

26 November 2025

Aethos Appoints Katherine Godsmark as Group Director of People & Culture

Aethos, Europe’s fastest-growing lifestyle hospitality brand, is proud to announce the appointment of Katherine Godsmark as Group Director of People & Culture.

20 November 2025

The Art of Wintering: reconnection as the new form of luxury

In the heart of Shoreditch, Aethos London redefines what a members’ club can be. A space for the curious, the creative, and the kind.

13 November 2025

Aethos London: where connections come first – in conversation with Community Manager, Jodie Speight

In the heart of Shoreditch, Aethos London redefines what a members’ club can be. A space for the curious, the creative, and the kind.

23 October 2025

Sleight the festive season, the Aethos way

From alpine adventures to Mediterranean escapes, celebrate the holidays the Aethos way — surrounded by nature, design, and a sense of belonging.

23 October 2025

Three Easy Escapes from London

Weekend and day-trip ideas from Aethos London Shoreditch

16 October 2025

Autumn Breaks in Saragano and Mallorca

Autumn is the perfect time to travel: the crowds are gone, landscapes glow with golden tones, and local traditions take centre stage. Whether you are drawn to the green hills of Umbria or the Mediterranean light of Mallorca, both Saragano and Mallorca offer escapes that are as restorative as they are inspiring.

2 October 2025

Monterosa got wings

High in the Italian Alps, where forests stretch towards jagged peaks and the air carries the crisp scent of pine, Aethos Monterosa is entering a new season of its story.

1 October 2025

Aethos Appoints Lily Wecker as CEO to Lead Next Chapter of Growth

Aethos, Europe’s fastest-growing lifestyle hospitality brand, announces the appointment of Lily Wecker as Chief Executive Officer.

18 September 2025

Discover the beauty of Mallorca with Aethos: hiking, biking, and ocean-bikes adventures

From mountain trails to ocean waves, Aethos Mallorca is your gateway to the island’s most unforgettable outdoor adventures.

5 December 2024

Delfina’s Cappelletti in Brodo: A Cosy Recipe to Enrich Your Holidays With Tradition

Nestled in the rolling hills of Umbria, Aethos Saragano is a haven where tradition meets thoughtful modernity, and every experience feels like a warm embrace.

5 December 2024

Holidays at Aethos: Festive Magic Welcomes You

As the season of joy approaches, Aethos invites you to embrace the heartwarming magic of the festivities. Across Milan, Ericeira, Saragano, and Champoluc, our hotels become havens of festive splendour.

4 December 2024

Alpine Dining Reimagined: Aethos Monterosa Brings 1568 Japanese Steak House and The Doping Bar to Valle d’Aosta

Aethos Monterosa unveils a new culinary experience with the launch of 1568 Japanese Steak House and welcoming Milan's iconic The Doping cocktail bar to Champoluc.

30 November 2024

Discover La Tchavana: A Dream Alpage at 2000m in the Ayas Valley

Nestled at 2000 meters above sea level in the enchanting Ayas Valley, La Tchavana is a hidden gem that locals cherish, and visitors fall in love with.

27 November 2024

Alfredo Favre: Life in the Alpine Mountains

Alfredo Favre, a former alpine guide and current manager at the Quintino Sella refuge, has led a life deeply intertwined with the mountains.

22 October 2024

Embracing Tranquility: Silent Walking Meditation at Aethos Hotels

In the serene landscapes of Umbria, Paul Feakes, Aethos Saragano’s General Manager, has found a profound way to reconnect with nature and inner peace through Silent Walking Meditation.

30 September 2024

In Conversation with Surfboard Maker, Diogo Appleton

Each board is an opportunity, each wave is a challenge. In conversation with surfboard maker, Diogo Appleton.

22 August 2024

Maria Murphy: Weaving Art and Nostalgia at Aethos Sardinia

Maria Murphy, the artist behind Aethos Sardinia’s captivating bedroom artwork, weaves her creative journey into the very fabric of this idyllic retreat.

18 August 2024

New Sanctuaries for the Next Generation of Mindful Travellers

A Q&A with Benjamin Habbel, Co-founder of Aethos

7 August 2024

Asphodel: Sardinia’s Liquid Gold

These social entrepreneurs understood that the climate crisis demanded swift, local action, and they were ready to answer the call.

29 July 2024

ZAÏA - Experience Sardinian Life Where Food Becomes Art

The spice of Middle Eastern cuisine, and the authenticity of Sardinian traditions come together to create unforgettable culinary moments.

18 June 2024

Jacopo Ascari x Aethos Magazine

Italian Jacopo Ascari is a proud Aethos Club member and the inspiring artist behind Zaia Café's exclusive Valentine's Day Menu and new visual identity.

4 June 2024

Sip the Difference: Why Not’s Organic Craft Sodas

Why Not Soda, Portugal’s first organic craft soda brand is the brainchild of German-born Steffi and Nils.

8 May 2024

Q&A with Nicola, Bar Manager at The Doping Bar Milano

Nicola, Aethos Milan's Doping Bar Manager, is a talented mixologist who has dedicated years to perfecting the art of mixing drinks.

24 April 2024

Embracing Wellbeing Immersion Journey through Fermentation & Nourishment

Embark on a wellness journey with Aethos Hotels, where every moment invites you to unwind and rejuvenate.

23 April 2024

Experience the Luxury & Nostalgia of a Different Time - Welcome to Aethos Sardinia

Imagine a place where time seems to slow down, and the gentle rhythms of the sea and the warmth of the Mediterranean sun guide your day.

22 March 2024

24 Hours in Ericeira: A Guide to Portugal's Surfing Paradise

Ericeira offers plenty for a relaxing and enjoyable getaway, whether you're a surfer or not. Here are some suggestions on how to spend 24 hours in this beautiful destination. 

17 February 2024

Cashmere in Italy: A Journey Through Time and Luxury

Centuries ago, Kashmir goat shepherds in Central Asia relied on cashmere as a shield from the unforgiving weather.

16 February 2024

24 Hours in Sardinia’s Costa Smeralda

Whether you're seeking a peaceful retreat or an adventurous escape, there are numerous activities and sights to enjoy in the stunning region of Costa Smeralda. Here's a guide to maximizing your 24-hour stay.

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