Journal

Aethos challenges the conventions of luxury hospitality in ‘The Rules Are Different Here’ brand campaign
Shot by Cameron Hammond at Aethos Mallorca, featuring Stella Maxwell, Bruna Lirio and Aleksa Gavrilovic, the cinematic campaign explores a more playful and less conventional approach to luxury hospitality.
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RESERVAE: Bridging Cultures Through Surf and Journaling
Ericeira, a picturesque fishing village nestled along the Portuguese coast, has long been a haven for surfers and travelers seeking the perfect wave. But beyond the sun-kissed beaches and crashing waves lies a rich tapestry of local culture waiting to be explored.

2025 Will be a Year Under the Sign of Nourishment
In a world where mindful living meets culinary artistry, 2025 promises a new era of food and wellness. From holistic dining experiences to transformative wellness rituals, the year ahead promises innovations that nourish both body and soul.
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