Journal | Aethos Hotels

27 April 2026

Aethos challenges the conventions of luxury hospitality in ‘The Rules Are Different Here’ brand campaign

Shot by Cameron Hammond at Aethos Mallorca, featuring Stella Maxwell, Bruna Lirio and Aleksa Gavrilovic, the cinematic campaign explores a more playful and less conventional approach to luxury hospitality.

20 April 2026

24 Hours in Milan for Design Lovers

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16 April 2026

London Made Me

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9 April 2026

Softer-Season Mallorca: Beyond The Beaches

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7 April 2026

Aethos Strengthens Leadership Team with Key Appointments Across Membership and Finance

Aethos, Europe's fastest-growing lifestyle hospitality brand, has appointed Eleni Koussoroplis as Group Director of Membership and Andrew Insch as Chief Financial Officer.

29 September 2021

Experience the History of Saragano

Situated in picturesque Umbria in central Italy, lies the charming town of Saragano: home to fewer than 50 people and historic churches, as well as a renowned restaurant and a small boutique hotel.

17 August 2021

Time for "Harvest"!

Autumn months in Umbria are often heavily associated with truffles, which often overshadow an even more tasty seasonal treat, the mushroom "fungi".

14 July 2021

A Time Honored Tradition: Olive Harvest in Saragano

In the rolling hills of Saragano in the region of Umbria, less than 100 meters from Aethos Saragano, Gianni Clerici’s family has been producing the finest olive oil for generations.

17 August 2021

Time for "Harvest"!

Autumn months in Umbria are often heavily associated with truffles, which often overshadow an even more tasty seasonal treat, the mushroom "fungi".

14 July 2021

A Time Honored Tradition: Olive Harvest in Saragano

In the rolling hills of Saragano in the region of Umbria, less than 100 meters from Aethos Saragano, Gianni Clerici’s family has been producing the finest olive oil for generations.

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