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27 April 2026

Aethos challenges the conventions of luxury hospitality in ‘The Rules Are Different Here’ brand campaign

Shot by Cameron Hammond at Aethos Mallorca, featuring Stella Maxwell, Bruna Lirio and Aleksa Gavrilovic, the cinematic campaign explores a more playful and less conventional approach to luxury hospitality.

20 April 2026

24 Hours in Milan for Design Lovers

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16 April 2026

London Made Me

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9 April 2026

Softer-Season Mallorca: Beyond The Beaches

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7 April 2026

Aethos Strengthens Leadership Team with Key Appointments Across Membership and Finance

Aethos, Europe's fastest-growing lifestyle hospitality brand, has appointed Eleni Koussoroplis as Group Director of Membership and Andrew Insch as Chief Financial Officer.

7 August 2024

Asphodel: Sardinia’s Liquid Gold

These social entrepreneurs understood that the climate crisis demanded swift, local action, and they were ready to answer the call.

29 July 2024

ZAÏA - Experience Sardinian Life Where Food Becomes Art

The spice of Middle Eastern cuisine, and the authenticity of Sardinian traditions come together to create unforgettable culinary moments.

18 June 2024

Jacopo Ascari x Aethos Magazine

Italian Jacopo Ascari is a proud Aethos Club member and the inspiring artist behind Zaia Café's exclusive Valentine's Day Menu and new visual identity.

4 June 2024

Sip the Difference: Why Not’s Organic Craft Sodas

Why Not Soda, Portugal’s first organic craft soda brand is the brainchild of German-born Steffi and Nils.

8 May 2024

Q&A with Nicola, Bar Manager at The Doping Bar Milano

Nicola, Aethos Milan's Doping Bar Manager, is a talented mixologist who has dedicated years to perfecting the art of mixing drinks.

24 April 2024

Embracing Wellbeing Immersion Journey through Fermentation & Nourishment

Embark on a wellness journey with Aethos Hotels, where every moment invites you to unwind and rejuvenate.

23 April 2024

Experience the Luxury & Nostalgia of a Different Time - Welcome to Aethos Sardinia

Imagine a place where time seems to slow down, and the gentle rhythms of the sea and the warmth of the Mediterranean sun guide your day.

22 March 2024

24 Hours in Ericeira: A Guide to Portugal's Surfing Paradise

Ericeira offers plenty for a relaxing and enjoyable getaway, whether you're a surfer or not. Here are some suggestions on how to spend 24 hours in this beautiful destination. 

17 February 2024

Cashmere in Italy: A Journey Through Time and Luxury

Centuries ago, Kashmir goat shepherds in Central Asia relied on cashmere as a shield from the unforgiving weather.

16 February 2024

24 Hours in Sardinia’s Costa Smeralda

Whether you're seeking a peaceful retreat or an adventurous escape, there are numerous activities and sights to enjoy in the stunning region of Costa Smeralda. Here's a guide to maximizing your 24-hour stay.

5 February 2024

A Fresh Wave of Flavor at Aethos Ericeira’s ONDA Restaurant

Imagine a place where time seems to slow down, and the gentle rhythms of the sea and the warmth of the Mediterranean sun guide your day. Aethos Sardinia embodies this essence—a modern sanctuary where past glamour merges with the present.

5 December 2023

Christmas in Milan: Top 10 Must-Do Activities this Festive Season

Milan is a great city to explore throughout the year, but it's exceptional during the Christmas season.

9 November 2023

A Guide to the Best Fall Activities in Saragano

Fall is a beautiful time to visit Saragano, a charming medieval village in the heart of Umbria, Italy. Surrounded by rolling hills, vineyards, and olive groves, Saragano offers plenty of activities to enjoy the season, from wine tasting and

6 June 2023

Work, Play and Stay - We Have Joined Forces With Yayem

Exciting news! We have partnered with Yayem, the global passport to enchanting spaces, transformative learning experiences, and a network of adventurous champagne nomads.

17 August 2021

Time for "Harvest"!

Autumn months in Umbria are often heavily associated with truffles, which often overshadow an even more tasty seasonal treat, the mushroom "fungi".

14 July 2021

A Time Honored Tradition: Olive Harvest in Saragano

In the rolling hills of Saragano in the region of Umbria, less than 100 meters from Aethos Saragano, Gianni Clerici’s family has been producing the finest olive oil for generations.

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