Nazaré, from within: surfing, culture and the raw power of the Atlantic

That sense of identity runs deep. Long before the first pro surfer caught a wave here, Nazaré was a fishing village, shaped by tides and hard work. Today it’s a global surf destination, but Joana is clear: the town hasn’t forgotten its roots.

“Many people think Nazaré is all about surfing, but there’s a culture here that’s been rooted for centuries — made of fishermen and families passing down traditions tied to the sea and the land. The ocean is the heartbeat of everything, but our love for this place is what gives us strength.”

For outsiders, the waves are a spectacle. For Joana, they’re a challenge that demands respect. She was one of the first women to surf here — long before it became part of the mainstream surf map.

“When you ride one of these waves, it’s not just about adrenaline. It’s like embracing a force greater than yourself — an experience that transforms you. Every wave is different, every moment unique. For us, surfing is a dance with nature, a silent dialogue that teaches patience, humility, and resilience.”The rise in tourism and international surfers has changed the town, but not always in obvious ways.

“Surfing has changed Nazaré, but not in the way many assume. It’s not just about tourism — it’s a shift in mindset. Nazaré is now a crossroads of cultures, with people coming from all over the world to see and ride these waves. But for us, it’s more than a destination. It’s home.”

Still, she warns: Nazaré isn’t for everyone. “These waves are the biggest in the world — they’re not to be taken lightly. It takes years of training, experience, and respect for the ocean just to consider riding them. This isn’t a playground for tourists; it’s a place where only the most skilled can challenge nature at its most extreme.”

As the spotlight grows, Joana and others are working to keep Nazaré grounded. The goal isn’t to resist change — it’s to shape it.

“We want surfing to continue celebrating our culture — not overwhelming it. The real challenge is keeping Nazaré’s spirit intact, while embracing the opportunities that come with change.”

At the edge of land and ocean, Nazaré is more than a surf town. It’s a place where nature still sets the rhythm — and where people like Joana remind us that strength isn’t always about power. Sometimes, it’s about staying true to where you come from.

And in the same way, Joana’s connection to the sea isn’t just personal — it’s something she now shares with others. At Aethos Ericeira, she leads a five-day retreat designed to help people reconnect with themselves through the power of the ocean. Guided by Joana, the experience invites guests to step outside their comfort zone — both in the water and within — gaining clarity, inner strength, and a new sense of perspective.