Benjamin Habbel, Co-Founder and Chairman of Aethos, says: “Lily brings deep expertise in luxury hospitality, growth and development, and a true passion for building meaningful connections—all perfectly aligned with our vision for Aethos. Since we started just 7 years ago it was our ambition to create a different kind of hospitality company that redefines community and personalised travel experiences for the next generation of travellers. With her leadership, I am confident Aethos will continue to deliver to this goal and deliver across our core pillars: authentic experiences, meaningful community, and culinary excellence.”
With this strategic addition to the executive team, Aethos will continue to strengthen its integrated hotel and membership model, elevate wellbeing and authentic guest experiences, and drive revenue growth across both urban and resort destinations globally. Aethos currently operates destinations and member clubs in London, Lisbon, Ericeira, Mallorca, Milan, Monterosa, Saragano, Sardinia, and Corsica.
