7 August 2025

Aethos London: a new era of hospitality in Shoreditch

Travel
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Members Club
Travel
News
Members Club

Aethos London's highly anticipated opening marks a new chapter for us, bringing our signature blend of barefoot luxury, well-being, and community-driven hospitality to one of the capital’s most dynamic neighbourhoods.

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With a focus on meaningful connections and curated experiences, Aethos London Shoreditch is set to redefine hospitality in the city, embodying the brand’s ethos: “The Rules Are Different Here.”

Aethos London: the Shoredtich club that feels like home

The heart of this transformation lies in the introduction of the Aethos Members’ Club, a refined yet relaxed space designed to cultivate a thriving community of creatives, entrepreneurs, and modern-day explorers. More than just a private club, it will be a hub for cultural exchange and collaboration, offering beautifully designed lounges, private meeting spaces, bespoke events, and a vibrant social calendar.

Members will gain access to experiences that blend luxury with authenticity, all while immersing themselves in the creative pulse of Shoreditch.

Benjamin Habbel, Co-Founder and Managing Partner, expressed excitement about our next step: “Aethos is more than just a hospitality brand; it’s a global community. With Aethos London Shoreditch, we are excited to introduce a new kind of members’ club—one that is rooted in shared experiences, deep connections, and a dynamic sense of place. Shoreditch has long been a centre of creativity and culture, making it the ideal setting for our London launch.”

The London expansion continues Aethos’ philosophy, ensuring that every aspect of the property—from design to programming—reflects the surrounding culture and the evolving needs of modern travellers. The hotel and members’ club will seamlessly integrate, creating an unparalleled environment for both international guests and London’s forward-thinking locals.

With a continued focus on growth, this London opening signals Aethos’ ambition to redefine luxury hospitality across Europe. Further details on the transformation, including membership offerings, design concepts, and launch dates, will be revealed in the coming months.

As anticipation builds, Aethos London Shoreditch is set to become one of the city’s most sought-after destinations, where elegance, authenticity, and a true sense of belonging converge.

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