Sip the Difference: Why Not’s Organic Craft Sodas

Why Not Soda, Portugal’s first organic craft soda brand is the brainchild of German-born Steffi and Nils. Emerging in 2018 after a bold family move from Berlin to sea-side Ericeira, Why Not is a testament to its founders’ zest for life and craving for exceptionally good non-alcoholic beverages. 


Peach & Ginger, Lemon & Mate, Raspberry & Thyme, and Pomegranate & Cucumber are some of the meticulously crafted Why Not unique flavors. The process involves intricate ingredient interactions, precise blending, and minimal sugar. Certified organic, vegan, and gluten-free, Why Not rejects artificial sweeteners and “poor-tasting natural alternatives,” maintaining just around 5 grams of sugar per 100ml. It’s all about “focusing on the right balance” and “tasting life to the fullest,” as its founders describe it.

From alternative events to laid-back beach bars, creative restaurants to five-star hotels such as Aethos Ericeira, Why Not Soda transcends mere locations; it’s about shared values and the ambition for experiences. The brand has recently launched in the Netherlands and Belgium and is passionately working to expand across more European countries.

“We’ve created something extraordinary: a brand with an authentic story and exceptional sodas. Our vision? To be the leading alternative non-alcoholic beverage brand from Portugal celebrated globally for our creative premium products and inspirational ethos.”


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